Privacy Policy

StairMaster Website Privacy Policy

Core Fitness LLC d/b/a StairMaster, and StairMaster Fitness UK Limited are affiliated companies and both entities are referred to as “StairMaster”.  StairMaster takes the protection and proper use of your personal information seriously.  We respect your privacy and take care to safeguard information in our possession. Our website is designed so that you can find information about our products and services without giving us any information about yourself. When we do need your personal information to provide services that you request or when you choose to provide us with your personal information, this policy describes how we collect and use your personal information.

Information Collection

Personal information relates to any information that may be used to identify an individual, including, but not limited to, a first and last name, email address, a home, physical address, date of birth, gender, occupation, industry, personal interests, and other information when needed to provide a service you requested.

When you browse our website, you do so anonymously. We don’t automatically collect personal information, including your email address. We do log your IP address (the Internet address of your computer) to give us an idea of which part of our website you visit and how long you spend there. But we do not link your IP address to any personal information. Like many other commercial websites, the Site may use a standard technology called a “cookie” and other HTML tools to collect information about how you use the Site. Please see additional information below regarding the use of cookies.

StairMaster collects personal information when you register with the Site for an account, when you use certain StairMaster products or services, when you register to attend a training or participate in an online survey, when you ask to be included in an e-mail or other mailing list, or you submit an entry for a sweepstakes or other promotions, or when you submit your personal information to StairMaster for any other reason.  If you register and pay for a training using our website, your credit card information is not stored.  StairMaster uses a 3rd party to handle these payment services.

Notice

We will always give you the opportunity to “opt out” of receiving direct marketing or market research information. This means we assume you have given us your consent to collect and use your information in accordance with this Policy unless you take affirmative action to indicate that you do not consent, for instance by clicking or checking the appropriate option or box at the point of collection. In some cases, when applicable, we will provide you with the opportunity to “opt in.” This means we will require your affirmative action to indicate your consent before we use your information for purposes other than the purpose for which it was submitted.

Cookies and Tracking Technology

A cookie is a small data file that certain websites write to your hard drive when you visit them. A cookie file can contain information such as a user ID that the Site uses to track the pages you’ve visited, but the only personal information a cookie can contain is information you supply yourself. A cookie can’t read data off your hard disk or read cookie files created by other Sites. Some parts of Stairmaster’s website use cookies to track user traffic patterns. We do this in order to determine the usefulness of our Site information to our users and to see how effective our navigational structure is in helping users reach that information.

If you prefer not to receive cookies while browsing our Site, you can set your browser to warn you before accepting cookies and refuse the cookie when your browser alerts you to its presence. You can also refuse all cookies by turning them off in your browser, although you may not be able to utilize all of the features of StairMasters Site if you do so. In particular, you may be required to accept cookies in order to complete certain actions on our Site such as e-commerce transactions or service and support inquiries. You do not need to have cookies turned on to utilize/browse the Site, except to access certain web pages that require a login and password.

Use of Web Beacons

The Site may also utilize web beacons. Web beacons are small elements, usually single pixel gifs, embedded on web pages. These beacons may be used to assist with the delivery of personalized information and/or web content. They may also assist us with tracking visitors to the site and tailor the site based on metrics collected by the beacon. Web beacons may also be utilized in outbound e-mail messages and/or newsletters to track delivery, opening, and click-through of the outbound message.

The Site may employ web beacons from third party providers for the purpose of collecting metrics and statistics. This data is used to evaluate the performance of the site and the effectiveness of the content we present to our users. In no way is the information collected from Web beacons ever cross-referenced with personally identifiable data.

How We Use Information We Collect

StairMaster uses information for several general purposes: to fulfill your requests for certain products and services, to personalize your experience on our Site, to keep you up to date on the latest product announcements, software updates, special offers or other information we think you’d like to hear about either from us or from our business partners, and to better understand your needs and provide you with better services.

Information Sharing

Because StairMaster is a global company, your personal information may be shared with other StairMaster offices or subsidiaries around the world. All such entities are governed by this Privacy Policy or are bound by the appropriate confidentiality and data transfer agreements. Your personal and financial information is never shared outside StairMaster without your permission, except under conditions explained below. Inside StairMaster, data is stored in controlled servers with limited access. Your information may be stored and processed in the United States or any other country where StairMaster, its subsidiaries, affiliates or agents are located. StairMaster may send your personal information to other companies or people under any of the following circumstances: when we have your consent to share the information; we need to share your information to provide the product or service you have requested; we need to send the information to companies who work on behalf of StairMaster to provide a product or service to you (we will only provide those companies the information they need to deliver the service, and they are prohibited from using that information for any other purpose); or we want to keep you up to date on the latest product announcements, software updates, special offers or other information we think you’d like to hear about either from us or from our business partners (unless you have opted out of these types of communications). We will also disclose your personal information if required to do so by law, to enforce our Terms of Use, or in urgent circumstances, to protect personal safety, the public or our Site.

Children and Privacy

The Site does not target nor is it intended for children under the age of 13. StairMaster does not knowingly solicit information from children under the age of 13.

Third Party Sites

The Site contains links to other sites. StairMaster will not share your personal or financial information with those websites and StairMaster is not responsible for their privacy practices. Once you have left our Site, you should check the applicable privacy policy of the third party website to determine how they will handle any information they collect from you. StairMaster does not control, and is not responsible for, the content or privacy policies on, or the security of, such sites. Without limiting the foregoing, StairMaster specifically disclaims any responsibility if such sites:

  • infringe any third party’s intellectual property rights;
  • are inaccurate, incomplete or misleading;
  • are not merchantable or fit for a particular purpose;
  • do not provide adequate security;
  • contain viruses or other items of a destructive nature; or
  • are libelous or defamatory.

StairMaster does not endorse the content, or any products or services available, on such sites. If you establish a link to such sites, you do so at your own risk and without the permission of StairMaster.

Changes to this Privacy Policy

StairMaster will amend this policy from time to time and you should check this Privacy Policy frequently for any such changes. This document was last updated February 2013.