Stairmaster Opens Direct Office in the UK and Ireland

StairMaster Contact:
Frank O’Rourke
International Sales Director
001 1918 743 2008




London, U.K. – (13th August 2012).  StairMaster, manufacturer of Schwinn Fitness indoor cycling bikes and StairMaster brand fitness products has announced the opening of a new direct office in the United Kingdom and Ireland. With this new office, the company now offers direct sales and service support, allowing them to better serve customers.

In addition to fitness products, StairMaster also manages the Schwinn Cycling Instructor Education programme in the UK and around the world.  “Our bikes are only as good as the instructors who teach on them, that’s why we are committed not only to develop cutting-edge programming that helps any instructor elevate their class experience but to have the best team. Therefore, we are pleased that the Education team remains the same and will continue to inspire instructors and enthusiast alike,” said Travis Vaughan, Director of Product Development and Marketing.

StairMaster has appointed Elena Lapetra its new Sales Manager. “The UK is an incredibly important market for us and we are thrilled to open a direct office having someone of Elena’s calibre to lead the business in the coming years,” stated Frank O’Rourke, International Sales Director.  Previously, Elena represented StairMaster & Schwinn Fitness and also worked in a number of roles with Amer Sports, where she worked on Amer’s Precor brand of fitness equipment.

StairMaster UK & Ireland Office

  • Direct Office: 03333 440607
  • Service & Technical Support: 03333 440608


Core Fitness LLC, dba StairMaster is a leader in developing and marketing advanced cardio equipment for the fitness Industry.  Core Fitness LLC is owned by Michael Bruno who acquired the StairMaster brand and the commercial license rights to Schwinn Fitness.   Headquartered in Vancouver, Washington, the company markets and distributes the legendary StairMaster StepMill®and StairMaster StairClimber® along with Schwinn® indoor cycling bikes worldwide. The legendary Stairmaster ® continues to be known as the “toughest workout in the gym”.  For more information about StairMaster call 03333 440607 or visit our website at